Web Summit Rio 2025: Brazil at the Center of Global Innovation

This international event brought together leading technology figures and highlighted the most promising pathways for the digital future — with Brazilian leadership, purpose, and plenty of inspiration.

Rio de Janeiro hosted the second edition of Web Summit Rio with the unparalleled energy that only Brazil can deliver – and a clear message: we are ready to take a prominent place in the global innovation landscape. It was four intense days of knowledge exchange, strategic connections, and thought-provoking discussions about the future of technology, always focusing on social impact, business transformation, and democratizing access to innovation.

For act digital, whose mission is to impact businesses and empower people, being connected to movements like this is essential. Below, we’ve summarized the event’s main highlights from the perspective of those who attended every day.

The Power of Generative AI and the Role of Technological Leadership

The NVIDIA keynote, presented by Márcio Aguiar, highlighted the company’s consolidation as a global reference in generative artificial intelligence. With over six million developers engaged over 12 years, the company emphasizes that merely knowing about AI isn’t enough — you need to understand where it fits.

“It’s okay to still have doubts about how AI fits into your business. What’s no longer acceptable is to doubt whether it should be part of it.”

The message is clear: the future is data-driven, and companies that prepare in advance will gain a competitive edge.

Microsoft and Autonomous Agents: The Next Stage of Transformation

Priscyla Laham from Microsoft posed a powerful question: “What if your company was already operating with independent agents today?” This reflection ties into core themes for companies aiming to evolve:

  • How do we increase productivity and efficiency with purpose?
  • How do we transform the customer experience?
  • What kind of innovation is embedded in our daily operations?

These are questions leaders must ask — and address with actionable solutions.

Financial Intelligence as a Strategic Asset

Milton Maluhy Filho, CEO of Itaú Unibanco, announced the bank’s first AI-based investment assistant. This solution aims to democratize access to financial intelligence, previously limited to large corporations. It represents a shift toward greater inclusion and autonomy for individuals and businesses alike.

Banco BV and the #FutureOfMoney

Taking a bold approach, Banco BV’s Marketing Head, Renata Rinaldi, spoke about innovation as courage — the courage to challenge the status quo and develop solutions that truly change lives. Her presentation touched on topics like digital assets, #DREX, and the Central Bank’s 2025 agenda, reinforcing the bank’s active role in building the future of money.

Purpose-Driven Innovation: Technology Serving the Common Good

ESG, digital inclusion, sustainability, and technological responsibility were recurring themes on stage. The event underscored that innovation alone isn’t enough — it must have a purpose. Numerous panels emphasized the urgency of creating solutions with a tangible positive impact, both socially and environmentally.

Brazil as a Global Innovation Leader

From the startup ecosystem to major financial institutions, Web Summit Rio demonstrated that Brazil is ready to scale solutions with international reach. The event not only celebrated Brazilian innovation but also positioned the country as a global reference in purposeful technology and digital transformation.

Connecting What Matters

For act digital, participating in and reflecting on events like Web Summit is more than keeping up with trends: it’s about reaffirming our commitment to responsible innovation, sustainable transformation, and creating value for businesses and people.
We continue to connect what matters — with technology, impact, and collaboration.

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