Bank Creates First All-Female Squad with Support from act digital

Diversity, gender equity, and ESG (Environmental, Social, and Governance) are topics that have gained prominence in various industries, including Information Technology (IT). In this context, one of Brazil’s leading banks, in partnership with act digital, committed to forming its first 100% female squad to operate in one of the business’s most strategic areas.

act digital was involved in the creation and management of this first all-female squad, recruiting professionals with the appropriate profile. All these processes were internally conducted (back office) by women, ensuring complete alignment between the actions of both companies.

This team, dedicated to optimizing account opening processes, has been recognized for its high engagement and low turnover rate. Check out all the details of this project!

Client: Financial Services and Technological Innovation

The institution is known for its technological innovations in the Brazilian financial sector. A pioneer in offering home banking services and the first to provide an automated system for balance inquiries.

In the 1990s, the bank stood out by adopting cutting-edge technologies, such as fiber optics and laser, connecting all its branches and ATMs online. It was the first in Brazil to offer internet banking, positioning itself among the top five companies worldwide that initially invested in this innovation.

Founded in the 1940s in the interior of São Paulo, the company quickly became one of the largest names in the Brazilian financial sector. Throughout its history, it has sought to balance the provision of financial services with advances in technological innovation.

Challenge: Advancing Gender Equity in IT

The company, already on a journey to ensure greater gender equity, has consistently taken actions to increase the female presence in the organization, including management and technical areas. In the context of Information Technology (IT), this requires a selection and training process aligned with diversity, while also being capable of gathering the best talents to form the work teams.

In this context, the financial institution identified that, through a partnership with act digital, it could take an important step in forming a multidisciplinary team of women (women’s squad). The focus would be to create a team to operate in one of the business’s most relevant areas: account opening. For this, it would be essential to bring women with IT knowledge and leadership skills into the team.

Given the need to establish a culture of diversity, forming the women’s squad would be an option to address the gender issue. However, the project was challenging for the institution due to the need to identify and train professionals with the appropriate profile to lead and execute technological projects.

Solution: Formation, Training, and Management of the Female Team

act digital was responsible for assisting the bank in creating and managing this women’s squad. This project included searching for professionals with the appropriate profile, as well as managing the activities of this team on a daily basis.

Methodology

The women’s squad was formed by IT professionals with profiles suitable for management and execution roles. To optimize and enhance the journey of opening accounts for individuals (PF), this team used UX (User Experience) concepts to improve customer usability and experience. Additionally, the women’s squad also works on migrating the institution’s solutions to the cloud. The team masters advanced technologies such as Java, Spring Boot, and .NET Framework, essential for developing and implementing IT resources.

act digital’s team employs agile methodologies both in outsourcing processes and technical projects. This approach ensures the teams’ quick adaptation to business needs as projects evolve.

A differentiator of act digital in this project is that all processes, including back-office operations, were conducted by women. These professionals led stages such as recruitment and selection, hiring, training, and engagement (a phase dedicated to promoting a sense of belonging, ensuring that professionals felt they were part of such an important initiative).

Technologies Used

- Java: Programming language used to develop high-performance applications.

- Spring Boot: Framework that facilitates the creation of standalone and production-ready applications.

- .NET Framework: Development platform used to build and run a wide range of applications.

Results: Highly Engaged 100% Female Squad

The formation of this first women’s squad aimed to optimize and enhance the journey of opening individual accounts, contributing both to technological innovation and gender equity within the bank. With the support of act digital, the bank not only strengthened its inclusion and diversity actions but also took an important step towards modernizing its processes.

Main Results:

• Formation of the bank’s first 100% female squad.

• High team engagement (with quality deliveries and low turnover).

How We Can Help Your Company

act digital is committed to Environmental, Social, and Governance (ESG) practices and has adopted measures aligned with these goals. Thus, it has stood out as a company capable of offering digital and outsourcing solutions compatible with the needs of companies that want to advance in ESG actions.

Regarding gender issues, currently, 58% of leadership positions at act digital are held by women. These leaders contribute to 65% of the company’s annual revenue. Additionally, 71% of our back-office team is composed of women. These numbers are differentials of the company, which is connected with the growing demand for more diversity in the technology area.

Is gender equity a necessity for your company? Contact our team and advance on this front.