The rapid technological evolution has radically transformed various industries, with the healthcare sector being no exception. On the contrary, it stands out. As we delve into digital transformation, healthcare progresses alongside it.
According to the findings of the “A Saúde que os Brasileiros querem” (The Health Brazilians Want) survey conducted by the PoderData Institute and commissioned by the Brazilian National Agency of Private Hospitals (ANAHP), 28% of respondents believe that the priority in the healthcare sector is to invest in innovation and technology.
We know that part of the digitization of the health market is a necessity driven by the Covid-19 pandemic. For example, the use of telemedicine has established itself as an important tool to ensure access to healthcare. At the same time, the application of new technologies has highlighted other needs and challenges in the sector: the security and efficiency of patient data, “humanized” care even when digitized, the use of artificial intelligence to support medical decision-making, and technology in favor of disease prevention and cures, among others.
Evolution with Artificial Intelligence
The size of the AI market in medicine, estimated at $9.22 billion in 2023, is projected to reach $29.24 billion by 2028.This growth is driven by data management efficiency, cost optimization, and increasing regional investments in healthcare. In Brazil, according to the Health Assistance Map of Supplementary Health, health plans reported that, in 2022, hospitalizations totaled 8.8 million occurrences, representing a 13.5% increase compared to 2021.
Therefore, the search for efficiency, precision, and process improvement has led healthcare professionals to adopt innovative solutions in the field of surgical authorizations. From systems like electronic medical records with data analysis to artificial intelligence (AI) that reads medical requests, an increase in process efficiency can be observed.
One of the AI initiatives in Brazil, initiated in January 2024, is in the INSS [Brazilian National Institute of Social Security] system, which started detecting fraud in medical certificates related to sickness benefits, currently called temporary disability benefits. A robot scans medical certificates sent via the internet since, in 2023, almost half of the issued documents were not accepted by the INSS.
Digital Scenario
In a scenario of Open Health, where the General Data Protection Law (LGPD) clashes with telemedicine regulation, clinical data management emerges as an issue of extreme sensitivity, both legislatively and in the context of cybersecurity. Ensuring secure transfer and access to information becomes crucial not only from the user’s perspective but also for healthcare managers who depend on updated epidemiological data.
Another significant factor in this context is the ‘Internet of Things,’ which enables continuous health data collection. With a growing understanding of population health dynamics, this paves the way for big data-driven health management. This reality is already materializing in supplementary health, represents a promise for public health, and poses a challenge for the healthcare sector.
Biohacking, the Future is Here
The technique aims to mix living organisms with technology to create scientific advancements and new ways of being in the world. The term biohacker refers to people seeking to hack human biology through the use of technology. In other words, those who recreate interactions between something alive and technology. When technology is applied directly to the human body, an increase in natural capabilities or the recovery of some motor function is expected. There is already talk, for example, about the possibility of increasing a human’s auditory capacity or biotechnological solutions for health problems caused by accidents.
Gene manipulation, probiotic implants, prosthetics, and other similar devices in the human body are some of the possible ways to create these solutions.
“Financial Health”
According to the CEO Survey PWC, 76% of Healthcare CEOs in Brazil plan to invest in AI in the next 12 months. By 2027, it is predicted that 70% will be applying technology to improve patient care quality. Faced with the need for investment in resources, time, and sometimes adjustments in organizational culture, technology is intrinsic to the healthcare business model and is present throughout the patient care cycle – in internal processes (among employees) as well as in processes aimed at customers.
It is essential for the sector to also consider financial efficiency in processes such as reducing costs with service processing and errors in payment for services, taxes, and other payable accounts. This was a case in which act digital intervened and resulted in the elimination of over 400 hours of manual information processing.
If you need a team of specialists who develop innovative solutions to ensure the sustainability of your business, rely on act digital. Contact us, and let’s impact the world together.
