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+++ BMW Group TechWorks Brazil becomes part of the global network of IT hubs to strengthen the BMW Group’s digital presence +++ New hub will develop customized software solutions for the National Sales Companies (NSCs) in the Americas and for BMW Group Financial Services, as well as IT services for four production plants +++ Official opening reaffirms planned investment of over R$ 600 million (US$ 100 million) over five years +++ The project launches with approximately 200 Act Digital employees, and the workforce is expected to more than double in the coming years +++
São Paulo, March 12, 2026 – Celebrating a significant milestone in its global innovation strategy, the BMW Group today officially inaugurated BMW Group TechWorks Brazil in São Paulo, a new IT hub fully operated by Act Digital. The new technology center represents a major step in the company’s digital transformation in the Americas region. The celebration brought together employees, executives, and officials for a comprehensive program that highlighted the vital role of local talent and technology for the future of premium mobility.
BMW Group TechWorks Brazil joins a global network of DevOps IT hubs, enhancing the BMW Group’s ability to deliver customized software solutions. The hub will focus primarily on developing customized software for the National Sales Companies (NSCs) in the Americas region and for BMW Group Financial Services, in addition to providing IT services to the region’s production plants.
This expansion represents a projected investment of over R$ 600 million (more than US$ 100 million) over five years. The project is launching with approximately 200 Act Digital employees, and the plan is to more than double its workforce to meet the growing demand for IT services in the Americas.
To highlight the initiative’s importance in the region, Maru Escobedo, President and CEO of BMW Group Latin America, states: “The BMW Group has been present in Brazil for 30 years, leading the premium segment for the past seven years. Today, we operate two production plants, a sales office, and an engineering office. Now, with the official opening of BMW Group TechWorks Brazil, we are ushering in a new era of digital innovation, further strengthening our presence in the Americas region."
“BMW Group TechWorks Brazil will be essential in developing customized software solutions that meet the unique needs of our National Sales Companies (NSCs), Financial Services, and our plants in the Americas, enhancing the customer experience and driving our strategic goals in the region,” says Carsten Sapia, Vice President of IT for the BMW Group in the Americas, highlighting the hub’s operational significance.
The partnership with Act Digital reinforces the BMW Group’s confidence in Brazil’s robust technology ecosystem and its highly qualified IT talent. “For Act Digital, the collaboration with the BMW Group reinforces our role as a global technology partner that delivers AI-based digital solutions at scale. It also highlights the strength of Brazilian IT talent in developing high-value solutions worldwide," emphasized Thibaut Charmeil, Founder and CEO of Act Digital.
Brazil plays a key role in the BMW Group’s global strategy, having been home to two production plants, an engineering office, and a successful National Sales Company for 30 years. In 2025, the BMW Group led the premium segment in Brazil for the seventh consecutive year. The launch of TechWorks Brazil further solidifies the Group’s long-term investment and growth plans in the country.
With the launch of BMW Group TechWorks Brazil powered by Act Digital, the BMW Group is not only expanding its technological capabilities but also reaffirming its commitment to fostering local talent and driving the future of premium individual mobility through digital solutions.
Source: BMW Group
With its four brands—BMW, MINI, Rolls-Royce, and BMW Motorrad—the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group’s production network comprises more than 30 production sites worldwide; the company has a global sales network in over 140 countries.
In 2025, the BMW Group sold 2.46 million passenger cars and more than 202,500 motorcycles worldwide. Profit before taxes in the 2025 fiscal year was €10.2 billion on revenue of €133.5 billion. As of December 31, 2025, the BMW Group had a workforce of 154,540 employees.
The BMW Group’s economic success has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and encompasses all products, from the supply chain and production through to the usage phase.
JeffreyGroup – grupobmw@jeffreygroup.com
Fabio Perrotta Jr. - fabio.perrotta@jeffreygroup.com - +55 (21) 9.9997-9113
Fernanda Alencar - fernanda.alencar@jeffreygroup.com - +55 (11) 9.8723-9590
Paola Clemente - paola.pereira@jeffreygroup.com - +55 (11) 9.8469-2396
act digital is an AI-first technology multinational operating in 12 countries, combining local agility with global expertise to serve as strategic partners to our clients in delivering customized and scalable solutions. With over 6,000 impactors worldwide, we transform complex challenges into opportunities to drive and generate business value.
+++ BMW Group TechWorks Brazil becomes part of the global network of IT hubs to strengthen the BMW Group’s digital presence +++ New hub will develop customized software solutions for the National Sales Companies (NSCs) in the Americas and for BMW Group Financial Services, as well as IT services for four production plants +++ Official opening reaffirms planned investment of over R$ 600 million (US$ 100 million) over five years +++ The project launches with approximately 200 Act Digital employees, and the workforce is expected to more than double in the coming years +++
São Paulo, March 12, 2026 – Celebrating a significant milestone in its global innovation strategy, the BMW Group today officially inaugurated BMW Group TechWorks Brazil in São Paulo, a new IT hub fully operated by Act Digital. The new technology center represents a major step in the company’s digital transformation in the Americas region. The celebration brought together employees, executives, and officials for a comprehensive program that highlighted the vital role of local talent and technology for the future of premium mobility.
BMW Group TechWorks Brazil joins a global network of DevOps IT hubs, enhancing the BMW Group’s ability to deliver customized software solutions. The hub will focus primarily on developing customized software for the National Sales Companies (NSCs) in the Americas region and for BMW Group Financial Services, in addition to providing IT services to the region’s production plants.
This expansion represents a projected investment of over R$ 600 million (more than US$ 100 million) over five years. The project is launching with approximately 200 Act Digital employees, and the plan is to more than double its workforce to meet the growing demand for IT services in the Americas.
To highlight the initiative’s importance in the region, Maru Escobedo, President and CEO of BMW Group Latin America, states: “The BMW Group has been present in Brazil for 30 years, leading the premium segment for the past seven years. Today, we operate two production plants, a sales office, and an engineering office. Now, with the official opening of BMW Group TechWorks Brazil, we are ushering in a new era of digital innovation, further strengthening our presence in the Americas region."
“BMW Group TechWorks Brazil will be essential in developing customized software solutions that meet the unique needs of our National Sales Companies (NSCs), Financial Services, and our plants in the Americas, enhancing the customer experience and driving our strategic goals in the region,” says Carsten Sapia, Vice President of IT for the BMW Group in the Americas, highlighting the hub’s operational significance.
The partnership with Act Digital reinforces the BMW Group’s confidence in Brazil’s robust technology ecosystem and its highly qualified IT talent. “For Act Digital, the collaboration with the BMW Group reinforces our role as a global technology partner that delivers AI-based digital solutions at scale. It also highlights the strength of Brazilian IT talent in developing high-value solutions worldwide," emphasized Thibaut Charmeil, Founder and CEO of Act Digital.
Brazil plays a key role in the BMW Group’s global strategy, having been home to two production plants, an engineering office, and a successful National Sales Company for 30 years. In 2025, the BMW Group led the premium segment in Brazil for the seventh consecutive year. The launch of TechWorks Brazil further solidifies the Group’s long-term investment and growth plans in the country.
With the launch of BMW Group TechWorks Brazil powered by Act Digital, the BMW Group is not only expanding its technological capabilities but also reaffirming its commitment to fostering local talent and driving the future of premium individual mobility through digital solutions.
Source: BMW Group
With its four brands—BMW, MINI, Rolls-Royce, and BMW Motorrad—the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group’s production network comprises more than 30 production sites worldwide; the company has a global sales network in over 140 countries.
In 2025, the BMW Group sold 2.46 million passenger cars and more than 202,500 motorcycles worldwide. Profit before taxes in the 2025 fiscal year was €10.2 billion on revenue of €133.5 billion. As of December 31, 2025, the BMW Group had a workforce of 154,540 employees.
The BMW Group’s economic success has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and encompasses all products, from the supply chain and production through to the usage phase.
JeffreyGroup – grupobmw@jeffreygroup.com
Fabio Perrotta Jr. - fabio.perrotta@jeffreygroup.com - +55 (21) 9.9997-9113
Fernanda Alencar - fernanda.alencar@jeffreygroup.com - +55 (11) 9.8723-9590
Paola Clemente - paola.pereira@jeffreygroup.com - +55 (11) 9.8469-2396
act digital is an AI-first technology multinational operating in 12 countries, combining local agility with global expertise to serve as strategic partners to our clients in delivering customized and scalable solutions. With over 6,000 impactors worldwide, we transform complex challenges into opportunities to drive and generate business value.
