Over the years, cars have ceased to be just a means of transportation and have come to define a lifestyle. Therefore, the future of mobility is marked by an increasingly greater integration between technological devices and other tools that facilitate the driver’s daily life.
Managing automotive commands from a smartphone or smartwatch is already a reality for customers of one of the world’s largest automakers. In Brazil, the company has hired the services of act digital to develop the mobility application (connected car) that allows drivers to access vehicle functionalities and services provided by the automaker.
Currently, the main demands in mobility encompass issues involving:
- Connection and infotainment
- Production and logistics planning
- Safety and ADAS (Advanced Driver Assistance Systems)
Another significant bet for the future in the automotive sector is the marketplace, also known as a kind of virtual shopping center, where users can buy or sell a particular product or service within the integrated vehicle apps. This specific innovation should be accompanied by changes in traffic safety regulations, as the innovation requires adaptation of the entire automotive scenario.
Regarding the features that can be managed by the app, they provide a unique mobility experience for drivers and passengers. Through the application, it is possible to check and adjust the conditions of the vehicle remotely and easily. Lighting, climate control, energy consumption for electric cars, and GPS coordinates are some of the available functions.
The company’s advanced digital transformation process also involves the evolution of the driver and passengers’ experience through technological resources capable of integrating personal devices with the car’s functions. The connectivity of resources enhances the user’s comfort and safety, strengthening their interaction with the brand.
The integration of these technological resources is another step in the automaker’s digitalization journey. Promoting the interconnection of devices and objects is essential to apply the concept of the Internet of Things (IoT) to the mobility universe.
With the data exchange scenario, we emphasize that information security is handled with care and constantly monitored. Cybersecurity solutions are applied to ensure protection against any malicious attacks and/or data leaks from the automaker’s system and also the user.
When starting the project, the brand’s objectives were to:
- Improve the customers’ experience
- Integrate mobile devices with vehicle controls
- Provide maximum comfort and convenience to the driver and passengers
- Enable continuous evolution in the integration with the vehicle’s controls
In partnership with the client, act digital co-created a new experience for the user and agilely developed the application that connects mobile devices to the vehicle’s functionalities. Thus, the platform was structured to scale and allow continuous enhancements as required by the project.
The developed solution met the established requirements, delivering a mobile application integrated with the vehicle that provides more convenience, comfort, and safety for the user. For the automaker, the project strengthened the customers’ relationship with the brand. With the structured platform, the company has an additional benefit: the possibility of continuously developing improvements in the mobile application to always align with technological advancements in the market.
The mobility of the future is being built today by the most innovative companies in the sector. In addition to electric and autonomous models (those that do not require drivers), vehicles will be fueled by other significant technological innovations, such as augmented reality, biometrics, artificial intelligence (AI), and 3D manufacturing.
To further advance the innovation process, you can count on us. Our framework is agile and our squads are composed of the best talents in the digital universe. Contact our experts.