The data-driven culture brings results to the entire insurance sales journey

Efficient and digitalized processes are beneficial for any company, regardless of the industry or size. In the franchising market, these characteristics are even more necessary to enable operations, facilitating the spread of the business model among franchisees, and maximizing financial results. Moreover, digitalization allows the brand to capture information and strategically manage data, giving rise to the data-driven culture.

This was the path taken by one of act digital’s clients.The personal life insurance market is highly competitive but has significant growth potential in Brazil. In this context, efficiency and analytical intelligence are crucial for companies operating in this segment. Gaining digital maturity is essential in this regard.

Digitalization and strategic data management were the main demands of the insurance company, one of the largest in the life insurance segment with thousands of franchise brokers. The company’s challenge was to digitalize the insurance sales journey to improve efficiency and enable data-driven decision-making.

In this way, the insurance company presented the challenge of improving the performance and traceability of the life insurance sales process through the digitalization of the entire broker’s sales journey.

To foster the data-driven culture within the insurance company and enable strategic decision-making, act digital developed a sales monitoring platform for management, regulation, and accounting areas. The project was tailor-made for the company, considering all the specificities of its business model. During the solution development, new applications and APIs (Application Programming Interfaces) were designed for integration with the legacy system.

act digital employed a set of methodologies focused on mapping the entire journey of franchise brokers, including:

• Immersion
• Product Inception (a product creation methodology that enables collaboration to make the Minimum Viable Product (MVP) development faster and leaner)
• Design Thinking (a product and service development methodology focused on user needs, desires, and limitations)

The platform development incorporated the following technologies: Multi-platform system (web, iOS, Android)

• Ionic 5.x
• Angular 9.x
• .NET Core
• Microservices
• Clean Architecture

Based on the applied techniques, a user-centered solution was achieved, providing the insurance company with resources to achieve project objectives, including:

• Formatting an agile and efficient journey for brokers, improving their performance in insurance sales
• Complete digitalization of the sales process, capturing 100% of the data for data-driven decisions
• Increasing conversion rates in the sales funnel and attracting new clients

It is important to emphasize that data management is a fundamental aspect. Many solutions designed for the insurance segment encompass precise, agile, and strategic use of information, along with continuous process improvement.

Looking to the future, in addition to product innovation, insurance companies will also accelerate technology transformation initiatives to improve operational efficiency, claims management, customer service, and experience.

Our experts understand the market dynamics and deliver services that help companies overcome barriers, advance in digital transformation, and gain a competitive advantage. Here are some of the technologies we employ in our solutions:

• Internet of Things (IoT) and Machine Learning
• Cloud Computing
• Artificial Intelligence (AI)
• Strategic Data Management

Digitalization is the foundation for consolidating processes supported by analytical intelligence and a data-driven culture. How about advancing together on the digital transformation journey? Contact act digital- we are here to boost your business.