Innovation: How to Apply It in Everyday Life?

South by Southwest (SXSW), one of the largest innovation festivals in the world, returned in person in 2022, in the city of Austin (USA), and brought discussions on the trends and technologies that revolutionize business. The event brought nine days of lectures, panels, fairs, meetups, artistic performances, and innovative experiences.

The program addressed topics such as the ways in which companies are adapting to changes in the world, in order to connect with consumers in an innovative way; climate change; games and digital experiences; health industry issues, such as patient rights; data sharing; telemedicine; among many other subjects.

When thinking about innovation events, triggers emerge on how to build a new world, but not just a high-tech world with disruptive digital experiences. SXSW brings reflections on how innovation depends on people and how it can help in the struggle for basic rights, social justice, environmental and business sustainability. “It is impossible to innovate without people. They are our greatest asset. Each of our employees (impactors) brings knowledge and creativity to our day-to-day processes. Each and every act digital project designed for our clients comes from people in whom the culture of innovation permeates their routine. To innovate is to improve more and more, every day, transforming physical and digital actions into the best solutions,” says Paulo Quites, COO of act digital.

And the question that moves us remains: how to make innovation happen in everyday life? If you need help answering it, know that you can count on act digital.